Privacy policy

This policy explains what Seeds 13 Jiu Jitsu Academy (“Seeds 13”, “we”) receives through seeds13.com, what we do with it and the choices you have. Last updated: October 5, 2026.

What you send us

• Free trial forms (on the home page, at the end of the other pages and in the pop-up): your name, email, phone number, the academy and program you pick and, on the home page, your experience level. When you send a form we also receive how you found the site — for example a search engine, an ad campaign tag, the page you landed on, the pages you viewed and the type of device — and the date and time. We use it to call, text or email you about your trial and training, and to learn which pages and campaigns bring people in. Each form has a consent box that starts unticked and has to be ticked to send it; we keep a record of that agreement — the exact wording you agreed to, and the date and time.
• Membership requests (pause, change or cancel): this form sends nothing from the website. It opens your own email app with a message to info@seeds13bjj.com, and you decide whether to send it.
• Chat: the “Chat with us” window is an automated virtual assistant, not a person. What you type goes to the company that runs the chat for us and is processed by an artificial intelligence service to write the replies. The conversation is kept by the chat service so our team can follow up, and if you ask to try a class, the name and phone number you give are passed to the academy. Please do not share sensitive information in the chat.
• Calls and texts: when you call or text an academy, that academy sees your number and uses it to answer you.

Who receives it

Form submissions are saved on our web server and delivered to our lead management system, run for us by the company that builds and maintains this website, which notifies our team so someone can contact you. The academy you chose and the Seeds 13 team use it to follow up. We do not sell the information you send in a form.

Cookies and measurement

Even before you make a choice in the cookie notice, the site loads Google Tag Manager and Google Analytics in a cookieless mode: no cookie is stored on your device and no identifier is created for you. In that mode Google receives only the technical details that any visit to a website sends — such as your IP address, your browser and the page you are viewing — and uses them in aggregate to count visits. Your choice decides the cookies. If you click Accept, Google Analytics may set analytics cookies to count visits and clicks, advertising cookies may be used to measure ads, and we load Microsoft Clarity, which records how pages are used — clicks, scrolling and mouse movement — with form fields and the chat window masked. Microsoft Clarity and advertising tools are only loaded if you accept. If you click Decline, only the cookieless measurement described above continues: no analytics or advertising cookie is set and Clarity is not loaded. You can change your choice at any time with the “Cookie preferences” link at the bottom of every page.

The site also keeps a few small items in your own browser: your cookie choice, the page you arrived on during the current visit (sent to us only if you submit a form), whether the pop-up was already shown and, on the page-not-found game, your best score.

Children

Our programs start at age 3, but this website is meant for adults. The trial forms are for parents, guardians and adult students: we do not ask for a child’s name or details on this site, and we do not knowingly collect personal information online from children under 13. If you believe a child has sent us information, contact us and we will delete it.

Your choices

• Calls, texts and emails: you can ask us to stop at any time — tell your academy, reply STOP to a text, or email info@seeds13bjj.com. This also withdraws the consent you gave in a form. Agreeing to be contacted is not a condition of joining.
• Access and deletion: to see, correct or delete what you sent through this website, email info@seeds13bjj.com.

How long we keep it

We keep form submissions while we need them to follow up with you and to keep our records, and we delete them when you ask, unless we have to keep them to meet a legal obligation.

Contact

Seeds 13 Jiu Jitsu Academy — info@seeds13bjj.com, or any academy listed on the locations page. If we change this policy, we will update the date at the top.